"It's important for bands to go down there, if for nothing else than to get a feel for what's going on in the music business right now. For people trying to something unique and special SXSW presents a good oppertunity."
- Jim James
(Billboard article, 15 March 2003)
South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas, United States. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates.
